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We used atmospheric videos to advertise the products as well as establish the feel of the Ipanema lifestyle. The goal was to not just convey the quality of flip flops through photography but also show potential customers what these items would look like in their lives: on the street on a normal day out or on vacation at the beach.

A similar styling and focus on media was simplified for mobile devices, using video only when it was possible to provide instant autoplay. Javascript animations were employed otherwise to give the site the continuous flow of the desktop version.