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Industry: Food and Beverage, E-commerce
Market: Shanghai-based, China focus

Specializing in impression-making bakery products, Hey Chef serves it's customers by creating online pre-portioning dozens of recipes and giving them the tools they need to make professional looking desserts.

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Bringing an up-and-coming trend to China

In many aspects, western countries like the United States have a much stronger do-it-yourself mentality. So it's not a surprise that websites delivering ingredients for challenging gourmet meals that you eventually cook (and take the credit for) yourself got it's start there.

Hey Chef wanted to bring this same adventurous spirit to China, and deliver across the entire nation. They came to us with simple and minimal branding and we designed an entire platform that stayed true to that design language.

Our challenge was to create something that made way for the product, yet highlighted the lifestyle aspect of the concept. In the end, we borrowed the feel of a traditional homemaking magazine, and turned it into a platform that was actionable by the readers.

Custom Tailored Management Interface

Start-ups tend to be managed by busy people, which is why we always do our best to build a management interface that supplies clients with only the information they actually need. The result is a stress-reducing, easy to navigate back end system that will also make training new staff less worrying.

Functionality like order management needs to be designed as well as the customer-facing pages are. These are pages that companies use to handle their every day tasks, so making sure information is clearly and intelligently presented is paramount. This helps to maximize efficiency and reduce human error.

In addition to the bare essentials, the e-commerce platform we've built also includes content management, discount rules and more features that allow Hey Chef to increase the profitability of their business.

E-Commerce for Everyone

We integrated the most popular payment methods into Hey Chef's desktop and mobile sites. The brand new WeChat payment system allows customers to browse the mobile site through the WeChat app and make payments directly from their debit cards.