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Boutique Botany

How do you turn a perishable product into an brand experience that will last years? Many local flower shops offer great products but are otherwise forgettable and indistinguishable from their counterparts.

For Botanica, we designed a logo to be used front and center, so that the graphic as well as the actual arrangement formed the full package. Our aim was to create an impact upon first viewing of each arrangement--one that would be associated with any special occasion and live on forever in the recipient's memory.